Facebook Ads

Published
May 15, 2018
Category
Marketing / Optimization
client
Harison

01. The Challenge & Solution

At Ghulam Dastgeer, we excel in creating and managing high-performing Facebook Ads campaigns that drive targeted traffic, generate leads, and boost sales. One of our successful projects was managing a Facebook Ads campaign for Harison, completed on May 15, 2018. This project showcases our expertise in leveraging Facebook’s advertising platform to deliver measurable results for our clients.

“I cannot give you the formula for success, but I can give you the formula for failure.
It is: Try to please everybody.”
– Herbert Bayard Swope

02. Project Overview

  • Client Name: Harison

  • Project Type: Facebook Ads Campaign

  • Completion Date: May 15, 2018

  • Key Services Provided:

    • Campaign Strategy Development

    • Audience Targeting

    • Ad Creative Design

    • Ad Copywriting

    • Campaign Management & Optimization

    • Performance Tracking & Reporting

03. Client Requirements

Harison approached us with the goal of increasing brand awareness and driving sales for his product line. His key requirements included:

  • Creating a targeted Facebook Ads campaign to reach his ideal audience.

  • Designing eye-catching ad creatives that align with his brand identity.

  • Writing compelling ad copy to encourage clicks and conversions.

  • Managing the campaign to ensure optimal performance and ROI.

  • Providing detailed performance reports to track progress.

03. Our Solution

To meet Harison’s requirements, we developed and executed a comprehensive Facebook Ads strategy. Here’s what we delivered:

  1. Campaign Strategy Development
    We analyzed Harison’s business goals, target audience, and competitors to create a tailored Facebook Ads strategy.

  2. Audience Targeting
    We used Facebook’s advanced targeting options to reach Harison’s ideal audience based on:

    • Demographics (age, gender, location)

    • Interests and behaviors

    • Custom audiences (website visitors, email lists)

    • Lookalike audiences

  3. Ad Creative Design
    Our design team created visually appealing ad creatives that captured attention and aligned with Harison’s brand identity.

  4. Ad Copywriting
    We crafted compelling ad copy that highlighted the unique selling points of Harison’s products and encouraged users to take action.

  5. Campaign Management & Optimization
    We continuously monitored and optimized the campaign to improve performance, including:

    • Adjusting targeting parameters

    • A/B testing ad creatives and copy

    • Optimizing ad spend for maximum ROI

  6. Performance Tracking & Reporting
    We provided Harison with detailed performance reports, including key metrics such as:

    • Click-through rate (CTR)

    • Cost per click (CPC)

    • Conversion rate

    • Return on ad spend (ROAS)

Results

The Facebook Ads campaign we managed for Harison delivered outstanding results, including:

  • Increased Brand Awareness: Harison’s brand reached over 50,000 targeted users during the campaign.

  • Higher Engagement: The campaign achieved a CTR of 2.5%, significantly above the industry average.

  • Boost in Sales: Harison saw a 30% increase in sales during the campaign period.

  • Positive ROI: The campaign delivered a ROAS of 4:1, exceeding Harison’s expectations.

Tools & Technologies Used

  • Facebook Ads Manager

  • Facebook Pixel

  • Canva (for ad creatives)

  • Google Analytics (for tracking conversions)

Client Testimonial

“Ghulam Dastgeer did an amazing job managing my Facebook Ads campaign. Their team was professional, creative, and highly skilled. The results exceeded my expectations, and I saw a significant boost in sales. I highly recommend their services!”
– Harison