Published
November 22, 2019
Category
Development / Media
client
Alex

01. The Challenge & Solution

At Ghulam Dastgeer, we specialize in helping businesses improve their online visibility and drive organic traffic through effective Search Engine Optimization (SEO) strategies. One of our successful projects was providing comprehensive SEO services for Alex, completed on November 22, 2019. This project demonstrates our expertise in optimizing websites to rank higher on search engines and deliver measurable results.

“I cannot give you the formula for success, but I can give you the formula for failure.
It is: Try to please everybody.”
– Herbert Bayard Swope

02. Project Overview

  • Client Name: Alex

  • Project Type: SEO Services

  • Completion Date: November 22, 2019

  • Key Services Provided:

    • Keyword Research & Analysis

    • On-Page SEO Optimization

    • Off-Page SEO (Link Building)

    • Technical SEO Audit

    • Content Optimization

    • Local SEO Optimization

03.Client Requirements

Alex approached us with the goal of improving his website’s search engine rankings and increasing organic traffic. His key requirements included:

  • Identifying high-value keywords to target for his niche.

  • Optimizing his website’s on-page elements for better search engine visibility.

  • Building high-quality backlinks to improve domain authority.

  • Fixing technical issues affecting his website’s performance.

  • Creating optimized content to attract and engage his target audience.

  • Improving local SEO to attract more customers from his geographic area.

03.Our Solution

To address Alex’s requirements, we implemented a comprehensive SEO strategy tailored to his business goals. Here’s what we delivered:

  1. Keyword Research & Analysis
    We conducted in-depth keyword research to identify high-traffic, low-competition keywords relevant to Alex’s business. This formed the foundation of our SEO strategy.

  2. On-Page SEO Optimization
    We optimized Alex’s website’s on-page elements, including:

    • Meta titles and descriptions

    • Header tags (H1, H2, H3)

    • Image alt tags

    • Internal linking structure

    • URL structure

  3. Off-Page SEO (Link Building)
    We built high-quality backlinks from authoritative websites to improve Alex’s domain authority and search engine rankings.

  4. Technical SEO Audit
    We performed a thorough technical SEO audit to identify and fix issues such as:

    • Broken links

    • Crawl errors

    • Mobile-friendliness

    • Page speed optimization

    • XML sitemap and robots.txt optimization

  5. Content Optimization
    We optimized existing content and created new, SEO-friendly content to target specific keywords and engage Alex’s target audience.

  6. Local SEO Optimization
    We optimized Alex’s website for local search by:

    • Creating and optimizing Google My Business profile

    • Adding location-based keywords

    • Building local citations

    • Encouraging customer reviews


Results

The SEO campaign we implemented for Alex delivered significant results, including:

  • Improved Search Engine Rankings: Alex’s website ranked on the first page of Google for multiple target keywords.

  • Increased Organic Traffic: Organic traffic to Alex’s website increased by 65% within three months.

  • Higher Conversion Rates: The improved traffic and rankings led to a noticeable increase in leads and sales.

  • Positive Feedback: Alex was thrilled with the results and praised our team for their professionalism and expertise.


Tools & Technologies Used

  • Google Analytics

  • Google Search Console

  • SEMrush

  • Ahrefs

  • Yoast SEO

  • Screaming Frog


Client Testimonial

“Ghulam Dastgeer transformed my website’s performance with their expert SEO services. My organic traffic and rankings have improved significantly, and I’m seeing more leads and sales than ever before. Highly recommended!”
– Alex